Your company has a Facebook and Twitter page, a Pinterest and a StumbleUpon. But now what? Generating content for all of those social networking sites is an entire project in itself, let alone managing your main website’s SEO and customer traffic.
Fortunately, there a number of content options social media users fall in love with over and over again. If you hit a wall in the content-creation department, you can use one of these ideas to fill the gap.
Appeal to the Foodies
It’s no secret, social media users love food. Pictures of food, food recipes, food ingredients – the possibilities are endless. Create some eye-catching pictures of a delicious dish and relate it back to your company. You can do this no matter what your company specializes in. If you’re a construction company, create a model home out of baking ingredients. If you sell RV’s, make a list of the 10 best recipes for camping in the woods.
You should try to include some kind of graphic in your posts whenever possible. You’re written content may be great but pictures are what really draw people in on social media sites.
Stay on Top of Current Events
Great opportunities for content creation come from being knowledgeable about current and upcoming events. Stay up-to-date on local, national and even international news to create content related to what everyone is talking about.
For example, when the U.K.’s Kate Middleton and Prince William announced the birth of their son in July, companies around the world had social media posts ready to go in honor of the royal baby. Many of these event-specific, branded ads got hundreds of Likes, Favorites and shares on social networking sites. By being aware of what was big in the news, these companies were able to create new content for their sites that also made their brands more accessible to potential customers.
Make some Memes
One word: cats. A picture of a cat with a little bit of text may get more Likes on Facebook than any other kind of content you create. People just love cat memes.
Obviously, not all of your memes need to have cats in them. Just create a cute or funny picture and add some text. You need to relate your meme’s topic to your company but this kind of content lends itself readily to anything and everything.
Ask Followers to Interact
One of the easiest ways to create content for your social sites is to let your followers do it. Post a question or a call-to-action on your social media accounts and see what the site users can come up with. Not only will a call-to-action direct more traffic to your social media page, and possibly your website, but you may also wind up with some great content on your Pinterest, Facebook and Twitter. The best part is, you don’t have to spend the time or resources creating it.
While infographics may take a bit more effort to develop than, say, memes or follower calls-to-action, they are very worth your time. A well-researched and well-designed infographic will attract potential customers to your social networking site and inform them about something new or field-specific. Infographics should show potential buyers that your company is a knowledgeable source of information.
If you are a smaller company, you may want to spend the money to have an outside agency design your infographics for you. Nothing says unprofessional like a shabby-looking diagram. You need well-designed and professionally created infographics to visually convey to your customers that you are a trustworthy business.
Keep the Content Coming
Using the methods above, and others, continually create new content for your social media sites. You should plan out your social media posts by site in advance. Make a chart of all your social networking sites and create the content for them a month or more in advance. This will ensure that the content can then be uploaded on a daily basis with no hold-ups.
Above all else, remember to stay relative. There are so many topics and ideas floating around on social networking sites that it can be difficult to stay on task sometimes. Know your goals clearly and always keep your company and your customers in mind.